Comprehensive one stop shop solution for response handling.

Client Testimonials

" As the UK's largest print management company we gave Fairway the challenge to store over 4,000 lines of printed and promotional collateral used by our 4 financial divisions. "
AXA

" Fairway  were able to assist in our World Cup Promotion with pubs and clubs. 5,000 competition packs were distributed out throughout the country. "
Coca-Cola

Response Handling & Fulfilment

Fairway offer a comprehensive one stop shop solution for response handling campaigns which includes;

  • Consultation and project planning
  • Telephone response handling with dedicated premium or low cost line options
  • Voucher redemption with dedicated PO box response addresses
  • Data capture
  • Cheque, credit and switch card payment banking facilities
  • Product and sample fulfilment
  • Distribution and mailing
  • Customer enquiry helpdesk

Variable unit based pricing ensures that our customers pay only for the services required.

 

Case Study
A nationally advertised consumer offer promoted the purchase of Sony, Toshiba and Pioneer equipment by offering participants three DVDs chosen from a selection of seven titles. Over a period of eight weeks more than 100,000 consumers posted their choice of DVD’s together with a cheque or credit card payment to cover postage and packing, and the original retail receipt proving their purchase.

At the height of the promotion, Fairway handled almost 5,000 responses daily. We processed credit card and cheque payments while filing store receipts in customer order. We also managed a pick/pack operation to ensure every customer received the correct DVDs and their original receipt.

Fairway processed all of the postage and packing payments. On-line stock management and job processing data enabled our client to monitor responses as they were received, and stock as it was distributed.