Online Toy Store Case Study | Fairway Fulfilment & Logistics

January 28, 2014

Today, I’d like to share with you a case study of a young woman who would not be where she is today without a quality fulfilment partner for her home business. Her name has been changed for the sake of privacy, but let’s call her Lily.

She felt like she was missing out on her children’s lives at her 9 to 5, so she left her job in the banking industry to sell toys from home. At the time, her daughter was only five, and her love for both traditional and educational games inspired her mum.

Lily started a small online store to sell high quality children’s games, at first just to her friends and neighbours, but eventually to a growing clientele. “I always used my daughter to choose the products, and my customers were always happy with her choices.”

“I only wanted to have the freedom to pick my daughter up from school. I never knew the business could become so successful.”

Several years on, Lily has launched her toy shop on a major online facility’s site, and she needed a dedicated fulfilment house to handle the much greater volume of business she was suddenly doing.

“For the first time in what feels like years, I have time for the things that matter to me, and to grow my business as well. I’d never go back to the old way of doing things.”

With her fulfilment partner handling all the warehousing and order processing, Lily’s business was finally not crowding her out of her own home. As a toy store, she did fully half her sales leading up to Christmas. “By November, we could barely move for the stock we had to keep in the office”. Better still, the increased capacity lets her make enough sales to improve her lifestyle substantially. Lily says that her success is nothing compared to the joy she has being a full time mum on a full time businesswoman’s salary.

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