How Can Technology Enhance Your Ecommerce Fulfilment?

January 20, 2014

If you’ve not already made the jump from the traditional high street retail shops to online ecommerce, then you’re already trailing behind the vast number of established retailers and new start-ups that are benefitting from this change.

Ecommerce is growing every year as more and more people change their shopping habits, buying everything from luxury goods to everyday essentials online.

Technology has played a big part in the success of ecommerce – the very nature of its platform, the ever expanding internet, has given retailers the freedom and flexibility to maximise their profits by building on their brand in a completely virtual setting.

Ecommerce fulfilment for your online shop

But of course there are certain aspects of ecommerce that will be different to a traditional high street store, and as technology adapts and changes to meet our busy lifestyles, so must the way businesses engage in ecommerce fulfilment.

One of the first things to consider is the way you present your products to your customers. When shopping online, your customers won’t have the opportunity to see the products close up, so it’s your job to provide as much visual detail as possible.

One of the best ways to do this – and it’s also on the increase on many ecommerce sites – is to have a combination of both pictures and videos of the product.

Internet video platforms such as YouTube have changed the way we view things online and creates an interactive environment for customers; online clothing retailers for example could have a virtual catwalk in order to show off their best pieces.

This small addition to the way you sell items online can help to create brand loyalty and even reduce tricky and costly ecommerce returns.

Once you’ve maximised your virtual shop window, it’s time to concentrate on getting the products safely to your customers.

If you’ve outsourced your ecommerce fulfilment to a professional fulfilment company, like Fairway Fulfilment & Logistics then they should be able to integrate their ordering system with yours, allowing you and customers to check the delivery statuses of goods in real time, even on the go with specially designed Smartphone or tablet apps.

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