From Point of Sale to Delivery: The Key to a Successful Fulfilment Service

February 28, 2014

A successful fulfilment service means satisfied customers. From the moment they add an item to their shopping basket to the point they unwrap their product, the whole process counts. So we’ve outlined three of the most essential elements of order fulfilment to ensure a successful service.

Creating the Right Impression: Packing

A customer’s strongest impression of your service comes the moment they receive their product, all packaged up and (hopefully) on time. It’s important not to underestimate the influence that packaging has on a customer’s experience and attitude towards your service. Make sure that the correct packaging is used for the product, and this includes any additional safety or delivery information that needs to be enclosed with the item.

The Importance of Stock Checking

From a customer’s point of view, there’s nothing more frustrating than placing an order only to be told that the product is out of stock. Making sure that you have enough stock to meet demand is one of the most critical elements of a successful fulfilment service. Getting your stock quantities right can make all the difference between a successful fulfilment service and one that leaves the customer feeling let down. And on the other hand, ordering too much stock can negatively affect your cash flow as dead stock is only good for gathering dust.

Delivering the Goods

The final stage in a successful fulfilment process is making sure that the correct product reaches the correct customer on time and in perfect condition. It’s of great help to a customer to know when their product is being delivered and having a fulfilment management system in place can really help with this. It’s also essential that you know where a customer wants their product delivered to and if they have a preference for the time of day.

What are your experiences of using a fulfilment service? What made that particular service stand out from others that you’ve used? We’d love to hear your thoughts.

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