Using Order Fulfilment To Reward Loyalty

January 8, 2014

Rewarding consumer loyalty is one of the simplest and most effective ways to imprint your brand on the minds of your customers. They often feel that their loyalty is appreciated and are more likely to purchase something from you in the future.

From collecting points that customers can update and manage online to free gifts or bespoke promotional merchandising, having a rewards and loyalty scheme in place can massively increase brand awareness and encourage customer loyalty.

Some order fulfilment companies deal directly in the procurement and delivery of non-monetary rewards and loyalty gifts, while others may treat your loyalty stock as simply another product to be distributed.

But how could an order fulfilment company help you to reward your loyal customers?

By storing and dispatching goods intended for reward schemes using the same systems that deliver your stock directly to your customers.

And that’s not all. If your company hosts regular consumer competitions or prize giveaways, then using an order fulfilment company to package and send out the prizes can effectively take that job out of your hands while you reap the benefits of consumer opinion.

Although this is hugely beneficial where customers are concerned, it’s not just your brand and the consumers who love it that could reap the benefits of a reward scheme. Your employees can too.

Rewarding employees is a great way to both motivate staff and to say thank you for all their hard work. Once only given out to employees after periods of ten or more years of service, rewards and incentives play a huge part in today’s businesses.

Individual incentives can encourage employees to beat targets and maximise productivity, while team incentives are a great way of building and rewarding efficiency and teamwork.

If you have a small company that operates from one building or a single city, this might seem unnecessary. But for large companies with thousands of employees across the globe, a fulfilment house can distribute non-monetary rewards to them quickly and safely.

So maximise your relationships with your customers and your employees; advertise and promote your brand whilst giving something back. The items don’t have to be expensive, and are usually a fraction of the cost of an entire advertising budget and usually just as effective.

If you would like to discuss the various options available from a fulfilment house you can trust to handle your loyalty products and other order fulfilment services, contact Fairway Fulfilment & Logistics on 01753 588469 and let us show you how we can help.

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