Evening Deliveries – Good Or Bad?

January 6, 2014

One of the biggest customer complaints regarding deliveries of large items is waiting in all day for delivery. There are cases where the item in question fails to show up at the specified time or day. This can infuriate customers who will have no doubt had to rearrange their schedules in order to receive the items.

All over the internet there are comments and angry customer reviews about having to take a half or sometimes even the whole day off work, sending out ripples of disruption into other areas of the customer’s life.

Recently there have been more and more companies, particularly from some of the biggest names like The Royal Mail, who have extended their delivery hours into the evening, from 6pm onwards, in order to cater for people who work during the day. Fairway Fulfilment & Logistics can assist your business with ensuring customers receive their goods on time, call us today on 01753 588469 for more information.

Are evening deliveries more expensive?

Of course, such a quick delivery is going to cost more than a delivery at any other time, as the pressure to have the item packed, transported and delivered into the hands of the customer is greatly increased. Even if goods are not being delivered on the same day, evening deliveries will still incur higher costs due to things like paying staff for working out of hours.

On the other hand, roads tend to be less congested at night, although there can be heavy traffic in the early evening when people are coming home from work. Customers who have chosen an evening delivery are more likely to be at home to answer the door, reducing the extra work required to return packages and send them out again for redelivery.

The benefit of offering evening delivery to your customers is hearing their positive feedback at the end of it. Customers love flexibility and providing a delivery method that won’t disrupt their daily lives is something that can really help you to stand out from the competition.

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